Nowadays, more businesses are recognising the importance of SEO content such as blog posts. However, they often attempt to handle this in-house, asking an employee with no experience in SEO to take control. This is not advised. Below, we reveal what you can expect from hiring the best SEO Newcastle content writers.
They know how to use keywords wisely – SEO North East based experts know how to choose the best keywords. It is important to use relevant, keyword-rich phrases throughout your content and in the headline. Nevertheless, these keywords need to be incorporated naturally and thoughtfully. Excessive use of keywords can actually have a negative impact on your Google ranking.
They can construct Meta descriptions and titles effectively – The Meta title and description is what people will see when they search for something online. You need a Meta title and description that packs a powerful punch. Moreover, if you include too many characters, your title or description will be cut short.
They will write for your audience – You probably think that no one knows how to write for their audience better than you, but you wouldn’t believe how many companies fail to produce content that is relevant to their customer base. You need a post that answers their questions and appeals to their interests. All content needs to be industry-related, but it should not all be related to your products and services. Most businesses are guilty of being too promotion heavy.
They can incorporate relevant and effective imagery – Any SEO company North East wide will tell you that content is better with images. Not only does an image add visual interest and make a big impression, but they can be great for SEO purposes too. Experts have access to royalty-free image databases.
They will structure your content well – Last but not least, the structure of your content is important for SEO Newcastle purposes as well. Your content must be organised and easy to read. All paragraphs should be of a similar length and proper tag hierarchy needs to be implemented when tagging headlines, i.e. titles should be H1, and subtitles should be H2.